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While training during and after her pregnancy Wendy was surprised, like many women, to realize that she had developed light incontinence. She was even more surprised to discover that there really weren't any discreet, comfortable or stylish solutions to cope with light leaks. This was extraordinary given that roughly 1 in 4 women suffer from light incontinence -- small urinary leaks when one coughs, laughs or jumps.
With her very busy schedule, pantiliners were out. Not only are pantiliners ineffective, uncomfortable and a big inconvenience, the fact that there are more than 1.2 billion tampons, pads & pantiliners dropped into landfills annually just didn't make sense. Why couldn't there be a washable, stylish solution for light leaks?
Work began, and with the development of the revolutionary OQUOS™ patented fabric technology*, Wendy could see the opportunity unfold. Building OQUOS™ right into the underwear became the catalyst for STRIDE™ washable panties and briefs.